Feature Requests

In more rigorous concept assessments, the core of the analysis is based on comparing scores from one idea to the other in the split. Any variance in the composition of the respondents between one idea to the other limits ability to make decisions with confidence.

A chat-type interface where the user determines the first question in the chat, and then AI follows-up based on the respondent’s first answer. The data in report mode will leverage A.I. to summarize the findings and allow Users to ask questions probing the data.

The Heatmap question types allows us to capture and quantify gut reactions to elements of an Idea. This help us understand if lots of people like/dislike something, or if its just a few. Feedback provided on the stimuli can be directly linked to a specific part of the stimuli. This supports better insights.

It would be great if we could customize the survey based on different audiences. Implementing logic so respondents could see different statements/questions depending on which audience they are coming from.

Would love the feature to style the font of the question option text (bolding, underline, italics) in the screener section and other sections.

Weighting idea split cells on age, gender, region? having least fill assignment rather than random? balancing cells on certain variables?

It seems right now idea splits are just assigning people to ideas fairly randomly, which leads to high variation of the n-size for each. If we could have stricter least fill when assigning respondents, that'd be great (at least as an option)!

It would be helpful to be able to hide Audience questions in the filters section. E.g., being able to hide a confidentiality agreement question or hide the audience filters all together.

Hello, it's very hard to read the quadrants in the PPT download. We just tested 30 ideas and I can't tell what is what on that PPT download.