Upsiide's Heatmap allows respondents to answer a question by engaging with the idea the user is testing. Respondents can click in to tap on specific elements of the stimuli and provide feedback.
This question type can be used in both the Question and Splits sections:
- When in a question section, the user is required to upload an image.
- When in a Splits section, the user does not upload an image - the idea card is used instead. There are options for selecting which elements of the idea card are to be shown in the question (image only or image with text)
You are able to customize aspects of the Heatmap question type for respondents:
- You can make answering a Heatmap question optional, though it is set to 'required' by default
- You can customize the number of clicks respondents can make, though clicks are set to 'unlimited' by default
- You can enable or disable comment capabilities at the question level
Reporting
Once responses come in, the Heatmap results dashboard visualizes where people engaged (clicked/tapped) with the ideas tested. Respondents' comments are shown as verbatim and in a word cloud to help identify common feedback.
- An Upsiide user can draw 1 or more 'zones' on the interactive map to measure how many people clicked in that zone. When a zone is drawn, the comments and word cloud are automatically filtered to showcase feedback from the specified zone.
- While interacting with the Heatmap, users can zoom in/out, adjust opacity of the Heatmap, and turn the dots on/off.
- Image and CSV exports that take into account active zones drawn on the Heatmap for analysis.
- CSV export includes the number and order of clicks per respondent and tracks the time between clicks, including screen load and first click.