Introducing Market Simulator - our latest in-platform dashboard that lets you quickly understand where an innovation sources volume from. It helps you understand the business impact of launching something new in the market, whether it will increase or cannibalize your market share, and what the market potential is for your new innovation.
It sits alongside our existing interactive dashboards for Idea Screen and takes just one click to generate.
Market Simulator runs our proprietary algorithm consisting of a mix of choice modelling expertise, advanced analytics and Hierarchical Bayesian (HB) modelling techniques, helping us generate source of volume data up to 100x times faster than traditional methods. It is available to all our Enterprise customers as part of their Upsiide subscription.